There’s something quietly devastating happening around us. You won’t see it on the evening news or in the scroll of your feed unless you’re really looking. But it’s there – in the sigh at the end of a phone call, in the pause before someone says “I’m fine,” and in the silence between people who used to talk every day.
Loneliness.
It’s not just a passing feeling. It’s now recognised as a global health crisis.
In the United States, Surgeon General Dr. Vivek Murthy has warned that chronic loneliness is as harmful to our health as smoking 15 cigarettes a day. The UK appointed a Minister for Loneliness back in 2018. In Australia, a 2023 Swinburne study revealed nearly 1 in 3 Australians feel lonely on a regular basis. That’s not background noise – that’s an emergency.
The Digital Disconnection
The pandemic didn’t invent loneliness, but it supercharged it. It normalised distance – waving through windows, sending a text instead of a visit, turning human connection into a Zoom link. And even now, in a post-lockdown world, many of us are still living in that mental lockdown.
Technology has kept us connected, sure. But often, it’s connection without depth. We have more contacts than ever, but fewer conversations. More noise, but less meaning.
We scroll. We like. But do we really talk?
Enter Call Four
Call Four was born out of a simple idea:
What if we all just made four real, human phone calls each week?
Not texts. Not DMs. Calls.
To four people. Your mum. Your mate. A neighbour. Someone you haven’t spoken to in months.
That’s it. That’s the whole campaign.
But here’s the thing: those calls can change lives.
When we make time for real connection – not content – something shifts. In them. In us. In our communities.
Because behind every phone call is a reminder:
You matter. I’m here. You’re not alone.
It’s Not About Charity – It’s About Humanity
This isn’t a fundraiser or a business. It’s not about donations or downloads. It’s about taking back what the modern world has quietly eroded – our deep need to belong, to be heard, to be held in someone else’s thoughts, even just for five minutes.
And here’s the truth:
You don’t need to be a mental health expert, a politician, or a tech founder to fix loneliness.
You just need to care enough to call.
Will You Make Your Four Calls This Week?
It might brighten someone’s day.
It might stop someone from spiralling.
It might remind you of how much you matter, too.
This is your moment.
To reconnect. To rebuild. To reach out and change the world – one call at a time.
The Power of the Multiplying Effect
One person making four calls a week is powerful. But ten people making those calls? That’s 40 moments of connection in a single week. A hundred people? 400 calls. A thousand? 4,000 calls.
Now imagine 10,000 people committed to Call Four.
That’s 40,000 conversations every week.
Forty thousand reminders that someone cares.
Forty thousand opportunities to reconnect, rebuild trust, and uplift mental health – across families, across generations, across entire communities.
This is what makes Call Four more than a campaign.
It’s a ripple effect with real human reach.
Register today and start making 4 Calls.